The more you are pushing the envelope, the harder it is to develop and market a data protection product. Some vendors are so far ahead that potential customers simply don’t understand the problem they are trying to solve or the way they are solving it.
Whether you are designing a new product for scratch, or making major revisions to your current product, you need someone who understands the hundreds of problems this industry has had over the last few decades, as well as the hundreds of ways we’ve tried to solve them.
Few people have spent as many years dedicated to data protection and cyber recovery as myself, viewing this industry from all angles. I started as the backup admin of a $35B bank, was a consultant to dozens of companies redesigning their backup systems, started a marketing company dedicated to data protection, and for six years worked for a leading SaaS-based data protection company.
- Product development
- I’ve been in the trenches of backup for over three decades. I can give feedback on product ideas (under NDA, of course), or suggest potential solutions to a problem, all while keeping your potential customer in mind.
- Messaging
- How you message the product can sometimes be more important than the product itself. I can help you position your product or service more maximum success, while helping you avoid pitfalls that damage company reputations.
- Marketing collateral
- If I believe in what your company is doing, I am happy to write white papers, blogs, and web copy. I can write it as myself, or ghostwriting for others. Like the messaging service, I will help you to avoid saying things that confuse or irritate your potential customers.
- Rich Media Creation
- I have an audio and video studio, and produce all my own content. All audio and video content I create comes with a transcript of everything in the recording. I can even produce audiograms. I will work with your creative department to ensure all video content is consistent with your branding.
- Guest appearances
- I am happy to appear as a guest speaker for your physical or virtual event. I use humor and stories to keep the audience engaged. When’s the last time you saw someone present backup and data protection as fun?